About

Sei in: / About
About

AIM

The project aims to improve media literacy in older adults through journalism and digital skills enhancement, promoting social activism and bridging the generational digital gap. It emphasizes the need for both face-to-face and blended training formats. A new professional role, Media Educator for the Elderly, will be developed to address this need. Specific objectives include assessing seniors’ learning needs, defining the Media Educator’s role and competencies, creating methodologies to enhance critical thinking and ICT skills, developing competencies for Elderly educators, raising awareness through curriculum and e-learning platforms, and fostering older adults’ self-efficacy as media users and creators.

THE IDEA BEHIND

The idea from which we created the BonJour Project is originally linked to a societal issue: the spread of disinformation and misinformation which can threaten democracies, polarize debates, and jeopardise the health, security, and environment of EU citizens. Older adults, especially those over 55, may lack the media literacy needed in a digital society, risking exclusion due to insufficient digital education. The COVID-19 pandemic and the war in Ukraine highlighted the importance of media literacy and cybersecurity to eliminate fake news. The digital age complicates the identifying of credible information, making media literacy challenging to teach. Providing media literacy and journalism training can help older adults become effective communicators and discern fact from fiction. Older adults are particularly vulnerable to manipulation and propaganda, often sharing more fake news than younger users. This misinformation can lead to economic, health, and social exclusion, as well as ageism in media portrayal.

TARGET GROUPS

  • Adult Educators, Senior Educators, Media Educators
  • Adult people 55+ and Senior learners

Objectives

Assess the specific learning needs of seniors in the field of media education (WP2).

  • Define and develop a new professional figure – Media Educator for the Elderly, and his/her competences (WP3)
  • Develop the Methodology of enhancing critical thinking and ICT skills of the elderly through media literacy, digital skills
    development and JOURNALISM (WP2)
  • Develop media, digital and pedagogical competences of the Elderly educators through the Handbook and Guidelines
    creation for Media Educators (WP3)
  • Rearning platform (WP4)
  • Foster older people’s self-efficacy as users and CREATORS of media and digital content, not only passive consumers

Results

  • Specific learning needs of seniors in media education are analized
  • Profile of Media Educator for eldelry people is identified and described
  • Innovative Methodology of Media Literacy for the Elderly based on JOURNALISM, not only Digital skills development is
    created”
  • GUIDELINES for Adult centres willing to promote a new figure of Media Educators for the elderly is developed
  • CURRICULUM for the training for Media Educators for Elderly people is created (Digital area, Pedagogical area, (Communication and Journalism area)
  • POOL OF MEDIA EDUCATORS FOR THE ELDERLY will be created: 13 Adult Educators from 6 countries will become Media Educators through the training in Poland (LTTA1, 3 days).